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About BSRP ASIA

BSRP ASIA Pty Ltd is the Asia/Pacific Master Licensee for all BSRP Inc products including accreditation training for the use of SPQ*Gold® and  LNQ, Leadership Networking Questionnaire.

SPQ*Gold® is the only scientifically validated measure of Sales Call Reluctance©.

For corporate customers, psychologists and our reseller partners it has never been easier to access the SPQ*Gold® diagnostic.

For International and National enquiries call +61 3 96822411 or +61 418 105 765

Within Australia call Terry Coyne on 0418 100 879 or

Rob Collins on 0418 105 765.

What is Sales Call Reluctance

Sales Call Reluctance® is a career limiting fear that victimizes sale people, emotionally limiting their ability to initiate contact with prospective buyers. Far more than the fear of making cold calls or using the telephone, sales call reluctance obstructs all forms of prospecting for new business. And it costs. Each year, Sales Call Reluctance® single-handedly accounts for over half of all failures in one of the largest professions in the world.

A Letter from Shannon L. Goodson, BSRP's President

Behavioral Science Research Press has enjoyed more than 20 years of continuous growth. We published an international best seller, The Psychology Of Sales Call Reluctance®, and our SPQ*Gold® is now the most widely used instrument in the world for predicting, preventing, diagnosing and correcting pyschological barriers to prospecting in salespeople.

We have done some amazing things, and we expect to do even better in the years ahead.
In 2007, we expanded our reach to the Asia and the Pacific regions and appointed BSRP ASIA Pty Ltd as our Master Licensee.

Terry Coyne and Robert Collins from BSRP ASIA know our tools and services very well and are able to promote and support our sales and training network in this dynamic marketplace. 

Shannon L. Goodson
President & CEO
Behavioral Science Research Press
Dallas, Texas.

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