The Sales Preference Questionnaire™ (SPQ*GOLD®) is a specialist self-descriptive instrument used to assess the presence, predisposition, and degree of Sales Call Reluctance® in candidates for sales positions. It is also used to provide assessment-based support for training and developmental applications with current salespeople.

SPQ*GOLD® has been the subject of numerous research efforts aimed at establishing its utility when used as intended. These studies, some of which are proprietary to the sponsoring organizations, make SPQ*GOLD® one of the most validated applications for assessing salespeople in use today. Current applications are based on more than 300,000 administrations internationally, making it the most widely used diagnostic instrument for assessing sales call reluctance® in the world. Summaries of some of the most recent studies are available for review on our Research Page. New studies are regularly completed, continuing a research program originally begun in the early 1970's.