Sales Preference Questionnaire (SPQ*Gold®).

Description: SPQ*Gold® is a purpose specific psychometric measure that has been designed for on line test administration. The test has 110 items that form the Sales Call Reluctance Scale. Combined the scales measure the presence and severity of the twelve known types of Call Reluctance.

Uses: SPQ*Gold  provides diagnostic information appropriate to anyone in a contact dependent work setting,including but not limited to, experienced sales people, new sales people , prospective sales people and sales managers. It is also appropriate for individuals in roles that  may influence the attitudes and behaviors of those who are in sales.

SPQ*Gold® is particularly appropriate for use as a diagnostic tool for success orientated organisations that are seeking to "lift the bar" on sales performance.